What is Safe Shop Assured™ certification?

Everyone wants to trust that their local businesses are committed to providing clean and safe customer experiences. 

Safe Shop Assured™ third-party certification is available to businesses that meet the highest standards for appearance, sanitation, hygiene, and community safety. When consumers encounter the Safe Shop logo at a business, they can trust that the company and its employees are working hard behind the scenes to be seen as the cleanest and safest choice. 

Inclusion in Safe Shop is contingent upon satisfying a 10-point checklist of essential standards. Participating businesses join the growing Safe Shop community and gain access to a variety of resources—including marketing assistance, best practices, ongoing education from top vendors and suppliers, and more. 

Safe Shop is a joint venture between design firm Paragon Solutions and WTWH Media, the publisher of CStore Decisions.

Learn More

Click here for certification guidelines and frequently asked questions.

Request a Program Overview

Click here to request a program overview.

Get Certified

Click here to contact the Safe Shop team and begin the certification process.

In Good Company

Businesses that earn Safe Shop Assured™ certification join a community of best-in-class brands, including the following:

FriendShip Kitchen - Safe Shop Assured
Crosby's Stores - Safe Shop Assured
High's of Baltimore - Safe Shop Certified
Konnect General Services - Safe Shop Assured

Behind the Scenes

Safe Shop Assured is a joint venture between Paragon Solutions and WTWH Media.

Paragon Solutions is an award-winning, multidisciplinary design firm combining insight and imagination to create powerful brand experiences that drive results. For over 35 years, Paragon has been the industry leader in innovative consulting, store design, and branding services. Their integrated team of strategists, designers and branding specialists have the in-depth knowledge and expertise to guide projects to success. Clients include leading brands in convenience retail, grocery, specialty and retail. More information at paragon4design.com.

WTWH Media LLC, a 10x Inc. 5000 honoree, is an integrated digital first b2b media company serving many niche markets with more than 50+ websites, digital and live events, print publications, and custom digital marketing services. Retail focus brand CStore Decisions reaches executive- and corporate-level management who run multi-unit operations. CStore Decisions also operates the National Advisory Group (NAG) and Young Executives Organization (YEO) trade associations, Convenience Directions, an idea exchange group that brings retailers and suppliers together to grow sales across 20 categories, and the annual Convenience Store Chain of the Year Award. More information at wtwhmedia.com.