About Safe Shop Assured™

Safe Shop Assured™ is a certification program that enables retailers to communicate that they are truly best in class. Certification is available to retailers who satisfy a 10-point checklist of essential safety measures as identified by a panel of retailers, suppliers, and industry experts.

Why get SSA certified?

Many retailers struggle to communicate effectively about cleanliness and safety. Much of the hard work in these areas happens behind the scenes in ways that aren’t apparent to consumers. Safe Shop Assured™ bridges this communication gap.

Benefits for consumers include:

  • Easily identify retailers who maintain high standards for cleanliness and safety
  • Intuitive and easy to understand
  • Trustworthiness of third-party verification

Benefits for retailers include:

  • Protect customers and employees by assuring a safe shopping environment
  • Provide compelling, visual evidence that the retailer has responded to the safety needs of all stakeholders
  • Ability to integrate your brand’s certification into digital marketing channels 
  • Trustworthiness of third-party verification
  • Foster brand confidence and consumer loyalty

In Good Company

Konnect General Services - Safe Shop Assured

Safe Shop Assured is a joint venture between Paragon Solutions and WTWH Media.

Paragon Solutions is an award-winning, multidisciplinary design firm combining insight and imagination to create powerful brand experiences that drive results. For over 35 years, Paragon has been the industry leader in innovative consulting, store design, and branding services. Their integrated team of strategists, designers and branding specialists have the in-depth knowledge and expertise to guide projects to success. Clients include leading brands in convenience retail, grocery, specialty and retail. More information at paragon4design.com.
WTWH Media LLC, a 10x Inc. 5000 honoree, is an integrated digital first b2b media company serving many niche markets with more than 50+ web sites, digital & live events, print publications and custom digital marketing services. Retail focus brand CStore Decisions reaches executive- and corporate-level management who run multi-unit operations. CStore Decisions also operates the National Advisory Group (NAG) and Young Executives Organization (YEO) trade associations, Convenience Directions, an idea exchange group that brings retailers and suppliers together to grow sales across 20 categories, and the annual Convenience Store Chain of the Year Award. More information at wtwhmedia.com.